Shiyun Technology

Shiyun Technology

Shiyun Technology,the AI company behind HeyGen AI

Visit Site →

HeyGen AI, the AI company behind ShiYun Technology

About ShiYun Technology

SurrealShiYun TechnologyA group of pragmatic romantics, firmly believing in the future of AI-generated content and striving to bring it to reality. The founder graduated from Tongji and Carnegie Mellon Universities, and has accumulated years of reflection on technology, products, and the internet in top Silicon Valley tech companies.The vision of Surreal, a ShiYun Technology, is to reshape the way visual content is created. We aim to build a comprehensive content production system that revolutionizes the content creation process, allowing everyone to create content at a low cost. In one sentence, what we are doing is: "Use AI Generation to reinvent visual storytelling, by replacing Camera."

HeyGen Official Website:https://www.heygen.com/(Access requires scientific internet)

History

Surreal has received investments from several top dollar funds and is developing rapidly. The founder comes from Silicon Valley, USA, and graduated from the prestigious Carnegie Mellon University in computer science.
The company's products are leading in the global market, recognized by well-known internet media such as G2 and Product Hunt, and are developing rapidly.

The name "ShiYun" is inspired by Liu Cixin's science fiction novel "Shi Yun." We agree with the novel's statement that "the artistic creativity of humans cannot be replaced by machines and algorithms," but also believe that the process and efficiency of creation can be greatly optimized by machines, allowing humans to focus more on creativity itself.

ShiYun Technology is building "a new content infrastructure" in three stages: around "face" generation, "body" generation, and "environment" generation. The underlying approach is: starting from generating an expressive image, expanding to the full profile of this character, placing it in a suitable context, enriching the content expression, and ultimately forming a comprehensive content infrastructure.

Currently, ShiYun Technology is in the first stage: developing technology for generating character images and productizing it, using the advertising and e-commerce industries as the first application scenario, providing cross-border e-commerce customers with a "video version of Google Translate" that can not only translate the text and voice of advertising content but also match the mouth shape and "translate" the appearance of the advertising model, fully adapting to cultural and aesthetic styles around the world, helping advertisers and merchants achieve higher conversion rates.

HeyGen(formerly Movio) is the main product of the company, achieving $1M ARR within 7 months of launch and achieving profitability in April.

Q1. What technologies does HeyGen use?

In fact, creating such a video does not rely on a single AI technology but is a product of combining technologies such as voice synthesis, emotion recognition, and 3D digital human creation.

1. Voice Synthesis:This technology is no longer new, but the difficulty lies in making the generated voice natural, coherent, and emotional. This video is enough to prove that HeyGen has overcome this technical challenge.

2. 3D Digital Human Modeling:Digital humans are also a hot AI project recently. For this video, the difficulty lies not only in the 3D facial modeling but also in capturing the mouth shape and subtle facial expressions.

3. Emotion Recognition:This is where it gets really impressive. While voice synthesis and 3D modeling are not difficult, matching the voice and the character's mouth shape and expression requires very complex and precise algorithms to simulate human behavior habits without making people feel unnatural.